Rising to the challenge

As the Victorian taxi industry undergoes what must be the most turbulent period in its history, innovation and positivity are difficult to focus on. However, it is these qualities that Mark Shehata, Operations Manager at Exclusive Cab Management in Reservoir, believes hold the key to the long-term success of the industry.


As the Victorian taxi industry undergoes what must be the most turbulent period in its history, innovation and positivity are difficult to focus on.

However, it is these qualities that Mark Shehata, Operations Manager at Exclusive Cab Management in Reservoir, believes hold the key to the long-term success of the industry.

Refusing to dwell on negative influences, Mark believes not only can the taxi industry rise to the current challenges it’s facing, but it can actually benefit from new opportunities being created.

It’s not surprising that Mark displays a little more than usual of an entrepreneurial spirit – his parents, Michael and Samia, built the family-owned taxi business from the ground up in one of Melbourne’s migrant success stories.

“My dad’s been here since the early ‘60s and he came here from Egypt with nothing,” Mark says.

“He’s been in this industry for a very long time – about 40 years or so. He just tried to build a better future for himself and his kids. He wanted us to not be reliant upon anyone and not have to ask anyone for anything.

“The amount of sacrifice I’ve seen him and my mother make for us is just phenomenal.”

At first, the family managed the cars from their home, but as the business grew, Mark says they bought premises at Reservoir, setting up a mechanical workshop and expanding the fleet.

“When I was a little boy, I used to help my father wash the taxis at our house,”
 Mark says.

“I remember when there was a two-way radio, and you used to have to call out to get your job. I remember when they introduced the computerised system, and I used to sit in the car for my dad if he was having a shower. If a job was beeping, I used to have to press the red button for him.”

 

 



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