The Victorian Taxi Association has apologised unreservedly for a tweet sent on behalf of the YourTaxis campaign that it does not believe displayed the appropriate level of respect to Australian servicemen and women and their families.
The tweet was sent on the official @yourtaxis Twitter handle by an external supplier but the VTA accepts that it should have been reviewed and vetoed by its own staff. In order to minimise any unintended offence, the tweet in question was deleted immediately.
“Our industry has the utmost respect for Australian servicemen and women and their families and the decision to use an important and significant day like Remembrance Day in any form of marketing was ill-advised, inappropriate and completely unacceptable. We apologise to all servicemen and women, their families and the wider community for a mistake that should never have happened." Mr Samuel said.
“Today is a day for remembering the sacrifices made by our servicemen and women and we are sorry that we have cast an unacceptable shadow on a day that is important to all Australians. We also want to apologise to our drivers who had nothing at all to do with this decision and are as disappointed with the actions as we are."
"We are all about improving our offering and providing the Victorian travelling public with a world class experience that is safe, secure and trusted. We know we have a lot of work to do as individuals and as an industry and the response over the past couple of days since we launched our marketing campaign has reinforced that work and the steps we need to take. We accept that."
VTA Chief Executive Officer David Samuel said the YourTaxis campaign was designed to connect with and listen to customers to guide the taxi industry in making the changes necessary to provide passengers with a good service and a quality experience. He said the Association would be meeting with its agency to review the campaign as soon as possible.