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The two market myth
CEO David Samuel
As the VTA have made clear, we are of the resolute view that there are not two markets at play. Ride hail is not a booking as such because it is only possible to make ‘ready to ride’ requests for transport – effectively the same as traditional street hail and rank work.Much of the current debate about how to regulate ride hail services comes back to a central question – does ride hail provide a genuinely new service in a new market, or are they simply providing the same service to an existing market?